Search Engine Optimization

Some basic tips to improve your page ranking

• Submit your site to Google at http://www.google.com/addurl.html.
• Submit a Sitemap using Google Webmaster Tools. Google uses your Sitemap to learn about the structure of your site and to increase our coverage of your webpages.
• Make sure all the sites that should know about your pages are aware your site is online. Relevant inbound links play an important role in calculating your Page Rank.

(from google’s website)

Design and content guidelines

• Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.
• Offer a site map to your users with links that point to the important parts of your site.
• Create a useful, information-rich site, and write pages that clearly and accurately describe your content.
• Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.
• Try to use text instead of images to display important names, content, or links. The Google crawler doesn’t recognize text contained in images.
• If you must use images for textual content, consider using the “ALT” attribute to include a few words of descriptive text.
• Make sure that your elements and ALT attributes are descriptive and accurate.
• Check for broken links and correct HTML.
• If you decide to use dynamic pages (i.e., the URL contains a “?” character), be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number of them few.
• Keep the links on a given page to a reasonable number (fewer than 100).
• eview our image guidelines for best practices on publishing images.